SBS Group and Socius to form Velosio

Leading Microsoft partners combine to create a business platform that unites world class people, products and companies to deliver solutions in the cloud.


Representatives from SBS Group and Socius announced this week that the two companies will form a new entity—Velosio. Velosio will be among the largest privately-owned Microsoft partners in North America having 4,000+ clients with more than 300 employees and 150 affiliates. As leaders in the manufacturing, agricultural, distribution, healthcare, and professional services industries, SBS Group and Socius have established a broad portfolio of technology and software solutions for sales, marketing, finance and operations.

Velosio will be led by the executive teams of both organizations and will focus on leveraging its vast experience across the Microsoft Dynamics portfolio including Dynamics 365, Dynamics GP, NAV, and SL. Combined, the entity supports the largest installed base of Dynamics clients in North America. Beyond its portfolio of solutions and clients, Velosio will be the largest Microsoft Master Value Added Reseller (VAR) for Dynamics. The companies will combine their Master VAR programs into a new single offering which brings together the entire Dynamics portfolio, the Office 365 family, and Azure services along with a rich suite of supporting services to assist Microsoft Partners in growing their businesses.

Jim Bowman, Chairman of Velosio said, “The company we are creating is one of a kind.  It’s a business platform where we are bringing together the best teams, products and methodologies to fundamentally improve the experience of our clients, employees and partners.  For our clients we are simplifying the cloud and delivering value quickly and predictably.  For our employees, we are providing a challenging and empowering environment.  For our partners, we are accelerating their growth and assisting in their own digital transformation.”

Jeff Geisler, CEO of Velosio added, “Our sole purpose is to help middle market businesses understand and take advantage of the significant shift we’re seeing around technology and business transformation. We now have a single team whose capabilities and experience with cloud technologies including Dynamics 365 are second to none. I’m very excited about what we’re creating at Velosio and the possibilities this provides our clients — and we are just getting started!”

About SBS Group: SBS Group is a Microsoft Master VAR and Indirect Cloud Solutions Provider specializing in Microsoft Dynamics solutions and services for companies of all sizes. With thousands of Dynamics customers and offices across North America, SBS Group is a recognized leader in Cloud, ERP, CRM, productivity and business intelligence solutions. SBS Group is headquartered in Edison, NJ and has been a technology innovator for over 30 years.

About Socius: As a Gold Certified Microsoft Partner, Microsoft Dynamics Master VAR, Sage Authorized Partner, and NetSuite Partner, Socius represents the most trusted accounting, enterprise resource planning (ERP), customer relationship management (CRM), and business intelligence and analytics technologies on the market. Backed by over 30 years experience, Socius serves clients throughout the U.S. from its headquarters in Columbus, Ohio, and its 28 additional locations.

Socius and SBS Group have long been among the top 1% of Microsoft Dynamics Partners worldwide.


For more information, contact:

Cody R Aufricht

817 821 6824

Are you at Risk of an Epic Digital Fail? 3 Ways to Avoid it.

You want to get the most out of your business technology investments. But are you at risk of an epic fail? A recent CFO Magazine article focused on just that. The biggest reason for a digital fail: companies neglect the very parts of their business that have the greatest impact on revenue generation — namely value creation and monetizing for that value. Instead, they focus on reducing costs, improving operations, or aggressive pricing to keep up with the competition.

Instead, CFO Magazine says, companies must focus on these three areas:

  1. Unlocking new value
  2. Building pricing power
  3. Improving customer segmentation and sales tactics

Let’s break it down and talk about how Microsoft Dynamics 365 for Sales can help in these three key areas:

1. Unlocking New Value to Reach More Consumers and Open New Markets

The CFO Magazine article says digitalization is not just an upgrade to maintain competitiveness or improve efficiency. Most companies overlook how digital technologies can be applied to reach more consumers and open new markets.

In a previous BLOG we talked about how LinkedIn Sales Navigator for Microsoft Dynamics 365 can be used to further relationship sales. Microsoft’s acquisition of LinkedIn has brought new and exciting integration and opportunities for the sales users within Dynamics 365 via Sales Navigator.  Finding the people/firms that you want to do business with and effectively managing those opportunities within Dynamics 365 is within reach. You can utilize common contacts within LinkedIn to build better relationships with your prospects, and reach more potential prospects. Not only will Dynamics 365 allow you to build relationships, but you can manage relationships at scale without dropping the ball.

2. Building Pricing Power

Digitalization is often accompanied by more intense pricing pressure due to increased competition, price transparency, and customers’ power to negotiate. Companies must have the discipline to refrain from engaging in price wars, which has a detrimental effect on margins.

Don’t get into a price war with your competitors. Microsoft Dynamics 365 for Sales helps you competitively price your products with advanced algorithms, artificial and predictive intelligence, and bots. You can also increase sales by adding related products as suggestions for up-sell, cross-sell, accessories, or substitutes. You can define related products within Microsoft Dynamics 365 for Sales to help your sales agents with their recommendations to customers.

The related products are displayed as suggestions to your sales agents during opportunity or order management. These suggestions help your sales agents recommend related products and bundles/kits to the customers, and increase product sales.

3. Improving Segmentation and Sales Tactics

To stay competitive, companies must become customer-centric organizations and develop a multi-dimensional and sophisticated understanding of their customers’ needs, behaviors, and most importantly, their willingness-to-pay. More effort is needed to harness digital technologies and behavioral science to support advanced customer segmentation, personalization, and customer experiences that resonate.

Microsoft Dynamics 365 for Sales helps you segment customers and prospects to ensure that they receive the right communication from you at the right time. You can better understand the customer journey by composing role-specific visualizations that bring together customer profiles, interactions, metrics, inferences, and predictions.

Microsoft Dynamics 365 customer segmentation

Segment customers and anticipate customer needs with Microsoft Dynamics 365 for Sales.

Digitalization can free up the sales force and help them engage better with the right customers.

Microsoft Dynamics 365 for Sales lets you manage all your customers and deals right in Outlook. You can prioritize your daily activities and take the right steps to close more sales. Your team can follow up on leads and opportunities from anywhere using mobile apps.

Don’t let your technology projects become a big digital fail at the end of the day. Do you have more ideas about how to avoid an epic fail? Drop me a line on LinkedIn and let me know.


Joe Gulino
Director of Corporate Account Sales, SBS Group

About Joe
Joe Gulino has spent 30 years growing and running mid-sized ERP and CRM consulting organizations. Recently, he has focused his career on helping large and mid-sized services companies select, procure and implement ERP and CRM solutions. He has experience in several industries including manufacturing, distribution and professional services.
Today, Joe serves SBS Group customers in his role as Director of Corporate Account Sales where he helps customers solve business problems using Microsoft Dynamics 365 technology. Joe holds a B.A. in Business Administration and Computer Science from Rosary College, and is based in Naperville, Illinois.

ASC 606 and IFRS 15: Are you Ready for New Revenue Recognition Rules?

We don’t want to add more to your to do list as things get busy around the holidays, but this is important! By now you’ve heard about the new rules governing revenue recognition for companies that will go into effect on January 1, 2018 for public companies, and January 1, 2019 for private firms. To recap, listen in to our podcast where I speak with Microsoft about the details.

ASC606 Overview

The Accounting Standard Codification 606, or ASC 606, made its debut in May 2014. It is an industry-neutral revenue recognition model designed to increase financial statement comparability among companies and industries. The objective is to decrease complexity involved with the current models for revenue recognition.

As a result, the new unit of account for revenue recognition is the obligation of a good or a service at the time it is delivered.

The Financial Accounting Standards Board (FASB), which administers Generally Accepted Accounting Principles in the U.S. (US-GAAP) has issued ASC 606, and the International Accounting Standards Board (IASB), which administers International Financial Reporting Standards (IFRS) used in most other countries, has issued IFRS 15. Both will enforce similar, fundamental changes to the revenue recognition process for any company that depends on complex contracts in their dealings with customers.

How do I know if my company will be impacted by ASC 606 and IFRS 15?

Businesses that have multiple components (e.g., product, services, warranties, etc.) in a single contract are the most impacted. If your firm permits changes to active contracts (e.g., adding a sports package to your cable TV contract), they are impacted. If the timing of when your firm pays commissions differs from when the products and services are delivered, then your firm is impacted. Cellular phone companies, software firms and many other kinds of companies will be impacted – some far more so than others.



Not Managed by Microsoft Dynamics out of the Box

Microsoft Dynamics does not manage these new standards out of the box. Companies running Dynamics GP, NAV, AX, or 365, must take all of their revenue outside ERP, process these complex calculations to figure out what they can recognize today versus what is deferred, and then bring those back in as manual journal entries. Before you start using Excel for this, consider using AXIO for Enterprise Firms, and Progressus for Small to Medium-sized Firms in addition to Microsoft Dynamics.

We wish you the best of luck with these new standards. Please let us know if you have any questions, and Happy Thanksgiving!

Best regards,

Robbie Morrison
Chief Solution Strategist, SBS Group

About Robbie
Robbie Morrison has spent nearly 20 years helping customers build and deploy elegant technology and business solutions.  From start-ups to enterprise-class organizations worldwide, his knowledge of the Microsoft Dynamics ecosystem and Robbie-2017products helps SBS Group customers maximize ROI on technology investments.

Today, Robbie serves SBS Group customers in his role as Chief Solution Strategist where he provides thought leadership and manages the development of B2B solutions.  Robbie received his MBA from the University of Georgia, Terry College of Business.


Check out Progressus: Dynamics 365 and NAV for Small and Mid-sized Services Companies

We often host webcasts or author blog posts intended to share our expertise in the professional services sector and get the word out on our solutions for Microsoft Dynamics 365.  Recently, we’ve written about AXIO for Dynamics 365, Enterprise addition for large professional services companies with complex requirements.  And, we’ve written about Dynamics 365 PSA for companies less focused on project accounting and more reliant on up-front WBS (work breakdown structure) and bid management.

Today, I’m announcing our next webcast that will focus on Progressus, a Microsoft Dynamics 365, Business edition and NAV cloud solution designed for small and mid-sized Professional Services companies.



  • Why Microsoft Dynamics 365 and Progressus are trending in the services sector
  • How integrated project management and project accounting can dramatically improve operations and enhance your customer’s experience.
  • Where to find that extra 10% of utilization and the predictive analytics you need to forecast accurately.

Already a Dynamics SL, NAV, GP or 365 customer interested in enhancing your Dynamics experience? Want to find out if the Microsoft Cloud is right for you? Either way, this brief, information-packed webcast will give you the answers you’re looking for.

If December 15th doesn’t work for you – register and we’ll send you a live recording of the event.

We hope to see you there on the 15th!

Dave Wallen, VP Marketing
SBS Group

Migration is Not Just for Birds: 5 Reasons to Migrate from PeopleSoft to Dynamics 365

It’s hard to believe that it has been 14 years since Oracle acquired PeopleSoft. Since then, PeopleSoft customers made the choice to stay with Oracle or move to a competing cloud alternative – but some companies are still using PeopleSoft. Are you one of them?

Support Until 2020

The support extension provided by Oracle through 2020 cannot hide the fact that PeopleSoft is mainly based on an architecture developed a couple of decades ago. The majority of PeopleSoft customers will have to determine whether they are well served by a product whose data design harks back to the mainframe.

Sticky ERP

Why do companies stick with PeopleSoft or other legacy products? That’s a good question. It may be because enterprise software is particularly sticky. Companies don’t change their ERP systems because the number of enterprise users are in the thousands, requirements are complex, implementation takes longer and costs are much higher. Therefore, expecting hundreds of large global companies to switch overnight to a new ERP system was never realistic. One thing is clear: doing nothing will become increasingly costly and will adversely affect your business.

Oracle Difficult to Implement

PeopleSoft customers can migrate to an Oracle product, and there is a popular misconception that it’s easy for PeopleSoft customers to migrate, but it’s simply not true. PeopleSoft and Oracle are based on radically different architectures and deployment models, and implementation can be costly and time-consuming.

Five Reasons PeopleSoft Customers Should Migrate to Microsoft Dynamics 365

  1. Easy to Use and Maintain

    Microsoft Dynamics 365 for Finance and Operations, Enterprise, (formerly Microsoft Dynamics AX),  offers a rich array of functionality to serve the needs of a wide variety of enterprise companies in a variety of industries. Built using industry-standard tools and database, Microsoft Dynamics 365 is easy to implement and maintain.

  2. Price and Total Cost of Ownership

    PeopleSoft is costly to maintain. Microsoft Dynamics 365 is less expensive for initial licensing, implementation, and on-going maintenance. It is a better value proposition overall, and chances are it integrates with a lot of your other existing systems.

  3. Increased Productivity

    Dynamics 365 is designed to work like Excel and Outlook. With the vast array of open database tools from Microsoft and a host of other sources, Microsoft Dynamics 365 data can be readily queried, mined, extracted and interfaced with analytical applications, trading partner systems, third party applications, and productivity tools.

    The Microsoft Dynamics 365 user interface is role-based, meaning each user has a home screen that is tailored to provide easy access to the activities and functions that they use every day – boosting productivity.

  4. Cloud Services

    Microsoft Dynamics 365 allows you to take advantage of cloud services, scale globally, run agile operations and connect employees by enabling real-time access to insights on any device.

  5. You’ll love the Human Capital Management

    Fans of PeopleSoft love it’s human capital management (HCM) capabilities. Well, I’m here to tell you that the HCM functionality within Dynamics 365 is stellar, and getting better all of the time. Dynamics 365 for Talent enables exceptional experiences across employee attraction, engagement, development, and retention.

The time is now to migrate to a less expensive, easy to use system that will have your users singing its praises. Let me know if you have any questions about a migration to Microsoft Dynamics 365 from PeopleSoft or another legacy product.

Best regards,

Robbie Morrison
Chief Solution Strategist, SBS Group

About Robbie
Robbie Morrison has spent nearly 20 years helping customers build and deploy elegant technology and business solutions.  From start-ups to enterprise-class organizations worldwide, his knowledge of the Microsoft Dynamics ecosystem and Robbie-2017products helps SBS Group customers maximize ROI on technology investments.

Today, Robbie serves SBS Group customers in his role as Chief Solution Strategist where he provides thought leadership and manages the development of B2B solutions.  Robbie received his MBA from the University of Georgia, Terry College of Business.

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