SBS Group and Socius to form Velosio

Leading Microsoft partners combine to create a business platform that unites world class people, products and companies to deliver solutions in the cloud.


Representatives from SBS Group and Socius announced this week that the two companies will form a new entity—Velosio. Velosio will be among the largest privately-owned Microsoft partners in North America having 4,000+ clients with more than 300 employees and 150 affiliates. As leaders in the manufacturing, agricultural, distribution, healthcare, and professional services industries, SBS Group and Socius have established a broad portfolio of technology and software solutions for sales, marketing, finance and operations.

Velosio will be led by the executive teams of both organizations and will focus on leveraging its vast experience across the Microsoft Dynamics portfolio including Dynamics 365, Dynamics GP, NAV, and SL. Combined, the entity supports the largest installed base of Dynamics clients in North America. Beyond its portfolio of solutions and clients, Velosio will be the largest Microsoft Master Value Added Reseller (VAR) for Dynamics. The companies will combine their Master VAR programs into a new single offering which brings together the entire Dynamics portfolio, the Office 365 family, and Azure services along with a rich suite of supporting services to assist Microsoft Partners in growing their businesses.

Jim Bowman, Chairman of Velosio said, “The company we are creating is one of a kind.  It’s a business platform where we are bringing together the best teams, products and methodologies to fundamentally improve the experience of our clients, employees and partners.  For our clients we are simplifying the cloud and delivering value quickly and predictably.  For our employees, we are providing a challenging and empowering environment.  For our partners, we are accelerating their growth and assisting in their own digital transformation.”

Jeff Geisler, CEO of Velosio added, “Our sole purpose is to help middle market businesses understand and take advantage of the significant shift we’re seeing around technology and business transformation. We now have a single team whose capabilities and experience with cloud technologies including Dynamics 365 are second to none. I’m very excited about what we’re creating at Velosio and the possibilities this provides our clients — and we are just getting started!”

About SBS Group: SBS Group is a Microsoft Master VAR and Indirect Cloud Solutions Provider specializing in Microsoft Dynamics solutions and services for companies of all sizes. With thousands of Dynamics customers and offices across North America, SBS Group is a recognized leader in Cloud, ERP, CRM, productivity and business intelligence solutions. SBS Group is headquartered in Edison, NJ and has been a technology innovator for over 30 years.

About Socius: As a Gold Certified Microsoft Partner, Microsoft Dynamics Master VAR, Sage Authorized Partner, and NetSuite Partner, Socius represents the most trusted accounting, enterprise resource planning (ERP), customer relationship management (CRM), and business intelligence and analytics technologies on the market. Backed by over 30 years experience, Socius serves clients throughout the U.S. from its headquarters in Columbus, Ohio, and its 28 additional locations.

Socius and SBS Group have long been among the top 1% of Microsoft Dynamics Partners worldwide.


For more information, contact:

Cody R Aufricht

817 821 6824

More Scoop on Dynamics 365 from Sandeep Chaudhury

Below is a post written by Sandeep Chaudhury, one of our Microsoft Dynamics experts at SBS Group.  Sandeep is a long-time Dynamics enthusiast and customer solution architect who regularly publishes a variety of blog posts related to Microsoft ERP, CRM and Analytics.  Sandeep often writes for SBS Group and maintains his own blog at


Microsoft Dynamics 365, What you need to know

Most of us must have heard a lot and read a number of blog posts already about the newest member of the Microsoft Dynamics family, “Dynamics 365“. Those who followed the WPC updates on the web or those attended the event in Toronto this year must already know a lot of details of this by now.

This is the first blog post on my new blog which will be dedicated and tailored for Microsoft Dynamics 365 going forward. In this first post, we will summarize some of the key aspects of Dynamics 365 that you need to know for now.

What is Dynamics 365 :

Dynamics 365

Microsoft Dynamics 365 is the next generation of business apps in the cloud from Microsoft. It is intended to bring together the best of Dynamics ERP and Dynamics CRM, cloud offerings into one consolidated cloud service. In other words, it is a new umbrella which will consolidate the Microsoft CRM and ERP cloud applications and provide specific purpose built apps for each of your business areas (Both for SMB and Enterprise Customers) along with the best of Microsoft Productivity apps (Office 365) and Business Intelligence/Analytics, IoT and power of Azure.

In more technical terms, Dynamics 365 aims at providing a new consistent application platform and a common data model with several standard business entities and  that partners can leverage to build innovative business process and industry specific solutions using Dynamics 365, office 365, Power BI, Microsoft flow, Power Apps and more. The benefit that customers will get out this is, their users will not have to switch or change between multiple applications and still get everything (Data, Process), all at one place.

Solutions stack in Dynamics 365:

Dyn 365 Solution Stack

As depicted in the above solution stack diagram, you can clearly see that Dynamics 365 is fully a cloud only solution and is built on the Microsoft Azure stack. Dynamics 365 will provide a new application platform and common data model which will span across other cloud apps like Microsoft PowerApps, Power BI, Microsoft Flow etc., along with Office 365.

Two of the major components in this solution stack are the CRM and Finance/Operations. Dynamics CRM will primarily cater Sales & Marketing, Customer Service aspects. Optionally Field Service as well as Project Service (Professional Service Automation) can also be used by customers.

For the Financials and Operations area, the New Dynamics AX (AX 7) will be the backbone for the Enterprise edition of Dynamics 365 which is targeted for the Enterprise customers. Project Madeira (Code name) will be the backbone for the Business Edition of Dynamics 365, which is targeted for the SMB customers.

Power BI and Cortona Analytics Suite (Which are widely used applications already) will be the business intelligence platform for Dynamics 365.

Finally, there will be third party business applications extensions/add-on solutions by partners for industry specific solutions or functionality enhancements. These apps will be available for consumption in an entirely new platform called “App Source”. We will debrief App Source further in the post below.

What versions are available for Dynamics 365:

As of the revealing so far, Dynamics 365 will be available in 2 editions. (This information is subjected to change when Dynamics 365 releases this fall)

The Enterprise edition is targeted for Enterprise customers and will come with full blown Dynamics CRM and Dynamics AX will be the ERP for operation. The Business edition is targeted for SMB customers and it will have a future sales and marketing solution (May be a lightweight Dynamics CRM online ?) with Project Madeira for financials.

Dyn 365 Editions

Licensing options of Dynamics 365:

Even though solid information about this is not yet available, the future licensing model is pretty obvious. Apps, Plans and Team members will be the new building blocks of Dynamics 365 licensing.

Refer the post at the URL below to know more on what Microsoft revealed at WPC 2016 about this.

Introduction to Appsource, A modern way to discover and provision solutions:

App Source

App Source is the new “app store” where business customers and prospects can find and buy solutions for any of the Microsoft technologies. This is the platform for Partners to publish their industry specific solutions for Microsoft Dynamics AX, Project Madeira, office 365, Power BI etc.

As an example, you can see AXIO For Professional Services, an ERP solution powered by Dynamics AX and is tailored and built for Professional Services firm.


How much is it going to cost you:

Details of pricing are not yet fully available, but customers will have better flexibility for pricing for sure. They will be able to buy in the traditional approach where they can license Dynamics 365 by application (Operations, Sales, Field Service etc.). They will also be to license Dynamics 365 by user role.

You can see some additional details on the blog post at URL below.

Stay tuned for more details.

When will it be publicly available:

Even though there is no solid information on this yet, I guess it may be during the OCT – NOV 2016 time frame. Stay tuned for more updates on this soon.

What it means for existing customers:

For customers who are already using Dynamics CRM online and the New Dynamics AX, Microsoft says it should be a seamless transition. For customers on earlier versions, there will need to be a transition path. I am not very clear on the complete transition path right now, but more details to follow as details emerges.

On Premise Vs Cloud:

Dynamics 365 is a cloud service and will not be available on premise. Microsoft will continue to innovate and support the on premise Dynamics CRM, AX, NAV, SL solutions and may offer connectors if any customers want to use a hybrid of on premise and some of the cloud solutions. You can find more on what the engineering leads have to say about this at the blog post below.



Sandeep ChaudhurySandeep Chaudhury is a Dynamics AX enthusiast with over 10 years of experience in functional consulting, Solutions architecture and systems integration, with expertise in the areas of Professional services automation(Project Management and accounting), Financials Management, Services Management, Sales and Marketing, Human resource management, Travel and Expenses Management and Procurement & Sourcing modules of Microsoft dynamics AX ERP. He has experience working with the new Dynamics AX (AX 7), AX 2012 R3, AX 2012 R2 and more.


The Three Top Threats to Microsoft Dynamics Channel Partners…and How to Combat Them

My name is Terry Petrzelka, the founder and past CEO of Tectura Corporation. I grew Tectura from humble beginnings in 2001 to become the world’s largest Microsoft Dynamics VAR in 2010 when I retired from Tectura. Today, still being driven daily by a passion to assist partners who are in the Channel Partner business model, I am fortunate to be working with hand-picked channel partner business owners as well as industry leading ERP Publishers to put in place initiatives that stimulate continued growth and create business opportunities for channel partners.

With this as a back drop, I contend that changes in the relationship between the publisher and the channel partner will be the number one issue for channel partners to contend with over the next 18-24 months. Why? Publishers will be requiring a technically capable, business agile business partner that must provide them a means to gain market share. This means the channel partner of today/tomorrow will be required to demonstrate and perform at new levels with advanced technology skills to remain relevant in the channel partner business model. This means significant investment by channel partners to meet the demands of the publishers today and tomorrow. In simple words, market forces, new technologies, and the technical acceleration of all publishers ERP platforms over the next 12-18 months will have a profound effect in the partnership model between the publisher and the channel partner.

Of the publishers, Microsoft’s significant advancement over the past 12 months in their corporate wide initiative of cloud first will continue to be a major challenge for partners to remain relevant in the channel partner model. Below are my top three immediate challenges/threats to the channel partner business model and its continued existence over the next 18-36 months: [Read more…]

SBS Group Ranked 35 on NJBIZ’s 50 Fastest Growing Company in New Jersey

SBS Group has been ranked #35 on the list of New Jersey’s 2015 50 Fastest Growing Companies. The award program produced by NJBIZ, New Jersey’s premier business news publication, was presented by WeiserMazars LLP and Comcast Business and sponsored by UnitedHealthcare and Archer & Greiner.

NJBIZ and program sponsors honored this year’s event and announced their ranking during an awards ceremony on Thursday, November 12, 2015 at The Palace at Somerset Park in Somerset, New Jersey. The Palace at Somerset Park hosted over 300 attendees, where everyone came together to celebrate the great attributions of the fifty companies. The event began promptly at 6 PM with cocktails and heavy hors d’oeuvres and was followed by remarks and the awards presentation. The winners were also highlighted in a special supplement to NJBIZ.

“We are honored to be named as one of the state’s fastest growing companies,” said James R. Bowman, President and CEO. “Due to a collaborative effort from our employees, we are able to see steady revenue growth and expansion of both our client base and partner network. I take particular pride in the fact that SBS was listed as both one of New Jersey’s 50 Fast Growing Companies as well as one of New Jersey’s 100 Best Places to Work.”

The NJBIZ 50 Fastest Growing Companies awards program celebrates New Jersey’s most dynamic companies who progressively contribute to the success of the state’s economic growth and stability. To qualify, companies had to meet selection criteria that included a revenue size of at least $500,000 within the past two out of three years and revenue growth over a three year period, dating from fiscal year 2012 to 2014. Presenting sponsor, WeiserMazars LLP, calculated the nominations and ranked the companies according to revenue growth over the three-year period. Both dollar and percentage increases were taken into consideration.

For more information about the NJBIZ 50 Fastest Growing Companies awards program, please visit

About SBS Group
SBS Group is a national Microsoft master VAR (Value Added Reseller) with Gold level competency in enterprise resource planning (ERP) and customer relationship management (CRM). Over the past 25 years, they have been recognized as Microsoft Partner of the Year, Inner Circle Member and Microsoft President’s Club member multiple times. The company is headquartered in Edison, New Jersey and operates offices across North America. For more information, please visit SBS Group’s website at Follow us on LinkedIn at, on Twitter at and find us on Facebook at

How to Streamline Onboarding Contractors with SBS Group and KwikTag

Are your current processes negatively impacting customer service?

Let’s look at an example of a tailored KwikApps developed for an ImageTag client who wanted to gain control of their contractor onboarding process.

Here is an example of how:

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Watch the video or contact us to discuss your specific requirements.  We’ll get you on the fast track to taking the pain out of the processes that are critical to the success of your business.

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